Soul Train and Spotset Network Partner on Soul Train Radio

It’s been the hippest trip in America since 1971. Soul Train, the longest, continuous, first run syndicated program in television history, is celebrating 40 years this year. Soul Train Holdings has created original radio vignettes celebrating the musical impact of the show and their legendary guests. Through :30 and :60 radio vignettes on selected radio stations across America, Soul Train will spotlight their endearing and enduring relationship with generations of musical artists and American audiences. Memphis TN-based Spotset Radio Network is the exclusive provider of Soul Train Radio and will distribute the show through their advertiser-customized unwired national radio network.

“We’ve incorporated the best sound bites, greatest musical performances, the distinctive voice of Don Cornelius, the unforgettable Soul Train sound signatures and they’re all perfectly suited for radio,” explains Kenard Gibbs, Partner/CEO of Soul Train Holdings. Spotset Radio CEO Howard Robertson added, “Rarely, can advertisers combine their own brand equity with one of the most iconic and enduring brands in entertainment history. It’s a perfect storm of advertising opportunity.”

Unlike traditional syndicated radio features that are exclusively placed on one network affiliate per market, Soul Train Radio will air on America’s top Urban AC and Urban Oldies stations (two or three stations deep in some cases) in the markets specifically tailored to sponsoring advertisers’ needs. This thorough coverage and complete flexibility is synonymous with unwired networks that Spotset Radio has provided for advertisers including: General Mills, Nationwide Insurance, the U.S. Navy, the Tennessee Lottery and many others.

Soul Train Holdings was created following the acquisition of the iconic franchise and catalog of more than 1100 hours of archival footage from Don Cornelius Productions in June 2008 by Inter Media Partners and Madvision Entertainment and is part of Vibe Holdings, LLC.

For more information on Soul Train Radio contact Aryen Moore-Alston amoore@spotsetnetwork.com or call (901) 521-1300.