Does Radio serve you?
The changes in radio from the early 90's with duopolies -- and later Telecomm Act of 1996 -- have turned the face of radio into a near monopoly with fewer broadcast owners. The radio industry became attractive to Wall Street investors in the 80's/90's due to the industries thirty to eighty percent profit margin.
Now that Radio is no longer a 'Mom and Pop' business, along with the advent of new technology, there are new rules of radio programming. Lots of automated and voice-tracked hours, while technology carries radio shows from other cities onto local radio stations. Also, during the Reagon years, deregulation of hourly News and Public Service have rendered newscasts near obsolete on music formats.
Many multi-cluster corporations have turned many of their formats into a jukebox computer (automate), with pre-recorded ID's and Promos mixed with the music. Some have dangerously chosen to automate in major cities. Dangerously in the sense that major market radio wars are merciless, and the tendency is for automated formats to lose thousands of listeners and often millions of advertising dollars annually. However, the downturn in the economy have caused GM's/Owners to make tough decisions operationally.
Questions:
1. How would you like for radio to serve you?
2. Are you disappointmented with today's? If so, why?
3. Have you turned away from radio? If so, where have you gone?
4. What would your ideal radio station accomplish?
5. What is missing from radio?
6. Are your music taste fulfilled with radio?
7. Can you go to your favorite station for information when a news story dominates the water cooler conversations?
8. Music played on radio too repetitive?
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