African-Americans, Women, Southerners Tops in Talking, Texting

story by Nielsen

When it comes to talking and texting on mobile phones, African-Americans, women and Southerners are the most active users, according to data released today by Nielsen.

African-Americans use the most voice minutes, more than 1,300 a month on average, followed by Hispanics with 826 minutes a month. Even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use 647 voice minutes a month.

Blacks and Hispanics are also the most avid texters. Hispanics exchange about 767 SMS messages a month. while Blacks send and receive about 780 — far more than Whites (566 texts a month). The Nielsen data roughly corresponds with findings from a Pew Research Center study in May that showed Blacks and English-speaking Latinos are among the biggest mobile Web users.