State of the Media -- Trends in TV Viewing—2011 TV Upfronts

story by Nielson

Consumers’ appetite for media continues to grow. New and enhanced technologies only fuel the demand for video content. The average American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes.

The heaviest users of traditional TV are adults 65+ (47 hours 33 minutes per week), followed by adults 50-64 (43 hours per week). Trailing all other age groups, teens age 12-17 watch the least amount of TV (23 hours 41 minutes per week).

Over the 2010-2011 TV season, several trends have emerged in what and how consumers are watching. The Nielsen Company has prepared this fact sheet for your reference to highlight these trends.
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2011/04/State-of-the-Media-2011-TV-Upfronts.pdf