Clear Channel staffs up National Programming Unit
Story by Inside Radio
On the heels of a massive wave of layoffs in its small and medium markets yesterday, Clear Channel Radio announced a series of appointments in its new National Programming Platforms division this morning. The new division will deliver content to the company’s on-air, digital and live event platforms.
Chief among the new appointments are five VPs, including veteran consultant Guy Zapoleon, who joins as VP of digital music programming. The four others are Dennis Clark (talent development), Zena Burns (digital programming platforms), Darren Pfeffer, (music & entertainment marketing) and Alissa Pollack (EVP of integrated music marketing). All positions are effective immediately.
Recently named president of national programming platforms Tom Poleman is in charge of the division, which will focus on developing on-air and digital programming content and live events for Clear Channel’s 850 stations. The division also includes Clear Channel’s programming operations center and its Premium Choice network, which imports and exports programming from region to region, market to market and station to station. Those continue to be helmed by SVP/GM of national programming platforms Darren Davis.
“This division will enable us to be even more relevant and effective for our audiences, partners and advertisers, and build our national scale and reach by putting together products, events and relationships that nobody else can,” Poleman says.
Zapoleon joins from his Zapoleon Media Strategies consultancy, tasked with contributing to the programming of the recently relaunched iHeartRadio with a focus on its 80 digital-only stations. Based in Boston, Zapoleon will also collaborate with the Clear Channel Digital team to combine the company’s custom radio algorithm with the expertise of its radio programmers. He began his career in Los Angeles at oldies KRTH as the station’s first music director. Zapoleon’s 30-year career includes programming KRQQ, Tucson, Pittsburgh’s B94 and KZZP, Phoenix and serving as national PD for the former Nationwide Communications. He’s credited with developing the nation’s first hot AC at “Mix 96.5” KHMX, Houston.
As VP of talent, Clark will work directly with key personalities, while creating a company-wide strategy to develop future talent. He also will contribute improvement initiatives across the company. Clark started his radio career at KIIS-FM, Los Angeles in 1986 as a staff producer for “Rick Dees in the Morning” and “Rick Dees' Weekly Top 40.” In 1995, he joined The Research Group where he became a strategic research consultant based in Europe. In 1999, he launched Dennis Clark Consulting, specializing in talent development and personality training. Clark returned to KIIS in 2005 as executive producer for the “On Air With Ryan Seacrest” morning show.
New York-based VP of digital programming platforms Burns will oversee national digital programming content and social content integration, including editorial, artist interviews, syndicated features, artist integration programs and exclusive iHeartRadio Music Festival content. Since 2006, Burns has worked as online PD for the company’s New York cluster. Prior to that Burns was entertainment director for TEEN People Magazine and the managing editor of TeenPeople.com at Time Inc.
As VP of music & entertainment marketing, New York-based Pfeffer, a 15-year Clear Channel vet, will be responsible for company-wide promotions and events, such as the iHeartRadio Music Festival. He’ll also create best practices and synergies around local station concerts, such as Z100’s Jingle Ball in New York. Pfeffer and Poleman were the executive producers for the recent iHeartRadio Music Festival. Most recently director of marketing for the company’s New York stations, Pfeffer began working at Clear Channel in 1995 as an intern in the promotions department at “Z100” WHTZ, New York.
`Pollack, currently EVP of integrated music marketing at CC-owned airplay monitoring service Mediabase, expands her role to work more closely with the national executive programming team in linking Clear Channel capabilities with artist and advertiser relationships. Remaining based in New York, Pollack will continue to oversee label business for Mediabase, online music testing service Rate the Music and M-score, which gauges music performance based on PPM data licensed from Arbitron. Another Z100 alumnus, Pollack began her career as an intern at the station in 1991 before becoming producer for the former “Love Phones” syndicated show. She joined Premiere Radio Networks, which houses Mediabase, as a regional marketing director in 1997.
Other appointments announced by Clear Channel include Marissa Morris as manager of artist relations and promotions. Morris will coordinate artist integration programs, promotions and events. And Melissa Webb as senior director, tasked project management and analysis across the National Programming Platforms department.
On the heels of a massive wave of layoffs in its small and medium markets yesterday, Clear Channel Radio announced a series of appointments in its new National Programming Platforms division this morning. The new division will deliver content to the company’s on-air, digital and live event platforms.
Chief among the new appointments are five VPs, including veteran consultant Guy Zapoleon, who joins as VP of digital music programming. The four others are Dennis Clark (talent development), Zena Burns (digital programming platforms), Darren Pfeffer, (music & entertainment marketing) and Alissa Pollack (EVP of integrated music marketing). All positions are effective immediately.
Recently named president of national programming platforms Tom Poleman is in charge of the division, which will focus on developing on-air and digital programming content and live events for Clear Channel’s 850 stations. The division also includes Clear Channel’s programming operations center and its Premium Choice network, which imports and exports programming from region to region, market to market and station to station. Those continue to be helmed by SVP/GM of national programming platforms Darren Davis.
“This division will enable us to be even more relevant and effective for our audiences, partners and advertisers, and build our national scale and reach by putting together products, events and relationships that nobody else can,” Poleman says.
Zapoleon joins from his Zapoleon Media Strategies consultancy, tasked with contributing to the programming of the recently relaunched iHeartRadio with a focus on its 80 digital-only stations. Based in Boston, Zapoleon will also collaborate with the Clear Channel Digital team to combine the company’s custom radio algorithm with the expertise of its radio programmers. He began his career in Los Angeles at oldies KRTH as the station’s first music director. Zapoleon’s 30-year career includes programming KRQQ, Tucson, Pittsburgh’s B94 and KZZP, Phoenix and serving as national PD for the former Nationwide Communications. He’s credited with developing the nation’s first hot AC at “Mix 96.5” KHMX, Houston.
As VP of talent, Clark will work directly with key personalities, while creating a company-wide strategy to develop future talent. He also will contribute improvement initiatives across the company. Clark started his radio career at KIIS-FM, Los Angeles in 1986 as a staff producer for “Rick Dees in the Morning” and “Rick Dees' Weekly Top 40.” In 1995, he joined The Research Group where he became a strategic research consultant based in Europe. In 1999, he launched Dennis Clark Consulting, specializing in talent development and personality training. Clark returned to KIIS in 2005 as executive producer for the “On Air With Ryan Seacrest” morning show.
New York-based VP of digital programming platforms Burns will oversee national digital programming content and social content integration, including editorial, artist interviews, syndicated features, artist integration programs and exclusive iHeartRadio Music Festival content. Since 2006, Burns has worked as online PD for the company’s New York cluster. Prior to that Burns was entertainment director for TEEN People Magazine and the managing editor of TeenPeople.com at Time Inc.
As VP of music & entertainment marketing, New York-based Pfeffer, a 15-year Clear Channel vet, will be responsible for company-wide promotions and events, such as the iHeartRadio Music Festival. He’ll also create best practices and synergies around local station concerts, such as Z100’s Jingle Ball in New York. Pfeffer and Poleman were the executive producers for the recent iHeartRadio Music Festival. Most recently director of marketing for the company’s New York stations, Pfeffer began working at Clear Channel in 1995 as an intern in the promotions department at “Z100” WHTZ, New York.
`Pollack, currently EVP of integrated music marketing at CC-owned airplay monitoring service Mediabase, expands her role to work more closely with the national executive programming team in linking Clear Channel capabilities with artist and advertiser relationships. Remaining based in New York, Pollack will continue to oversee label business for Mediabase, online music testing service Rate the Music and M-score, which gauges music performance based on PPM data licensed from Arbitron. Another Z100 alumnus, Pollack began her career as an intern at the station in 1991 before becoming producer for the former “Love Phones” syndicated show. She joined Premiere Radio Networks, which houses Mediabase, as a regional marketing director in 1997.
Other appointments announced by Clear Channel include Marissa Morris as manager of artist relations and promotions. Morris will coordinate artist integration programs, promotions and events. And Melissa Webb as senior director, tasked project management and analysis across the National Programming Platforms department.
posted by Kirk Tanter at
10/27/2011 11:57:00 am
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home