Arbitron warns against web-to-radio ratings comparisons

Story by Inside Radio

In a memo to clients, Arbitron CEO Bill Kerr and EVP/COO Sean Creamer urge clients and advertisers to avoid comparing self-reported audience estimates from internet music services to Arbitron radio audience estimates. While it doesn’t single out recent ratings released by Pandora, Arbitron says the clarification is important “in light of recently released audience estimates for internet music services.”