News/Talk KFBK, Sacramento Gets FM Signal

Story by Talkers Magazine
http://kirktanter.blogspot.com/2011/11/st-p-strategy.html

As the historic AM station prepares to celebrate its 90th anniversary early next year, Clear Channel announces it is ending the Hot AC on KGBY-FM and begins simulcasting news/talk KFBK on the signal as FM NewsTalk 92.5 today (12/1). Vice president and market manager Jeff Holden states, “Today is a milestone for Sacramento broadcasting as KFBK expands to the 92.5 FM frequency to better serve the local community. The void for quality, local and full service news and talk on FM has now been filled. This will give a younger audience access to one of the most influential stations in, not only, Sacramento but all of Northern California. KFBK has demonstrated leadership over the past 90 years and it continues with the same dedication and progressive nature that makes it unique. KFBK will now reach the nearly 70 percent of the market that doesn’t tune into the AM band.”
http://kirktanter.blogspot.com/2011/11/st-p-strategy.html