BULLETIN: Arbitron loses MRC accreditation in 5 PPM markets

Story by Inside Radio

Arbitron efforts to gain Media Rating Council accreditation in more markets for its PPM ratings service appear to be moving backwards, not forwards. The MRC has informed Arbitron that it has withdrawn the accreditation of the monthly AQH radio ratings data produced by the PPM service in five markets: Cleveland, Portland OR, Riverside-San Bernardino, Salt Lake City-Ogden-Provo, and Tampa-St. Petersburg-Clearwater.