Rush Limbaugh Reports Audience Hikes
Story by Talkers Magazine
During his nationally syndicated Premiere Networks show last week, Rush Limbaugh broke format briefly to talk about his ratings in the wake of the Sandra Fluke controversy.
He stated that he usually doesn’t talk about ratings but because of the high-profile assault on his program’s advertisers (and others’) he felt compelled to report ratings were up at all 600 of his affiliates.
The Daily Caller reports Limbaugh stated, “The simple answer is that on the range of all 600 radio stations, our ratings are up anywhere from 10% to 60%, depending on the station...And that’s as detailed as I’m going to get...
What I mean by that is we could be up 33% on one station, 12% on another – 60% is the top that we’re up on another. We’re up 50% in a number of places.”
The increased interest in Limbaugh’s program was predicted by TALKERS publisher Michael Harrison as numerous consumer media outlets quoted TALKERS in covering the unfolding story.
Addressing the advertiser issue, Limbaugh also stated, “The advertisers who hung in here are going gangbusters, yes. I mean, that’s the simple truth. The only ones who got hurt are the ones who left. And that’s its own tragedy because they left under false, trumped up, unreal pretenses.”
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