President Obama campaign taps radio to reach Black audience
Story by NAB
Written by Dave Seyler
President
Barack Obama had overwhelming support from African-Americans, who
helped make him president during the campaign of 2008. He’s using radio
to urge them to show up at the polls again this year.
The spots, according to a CNN report, will point out to the audience
that they helped make history in the first campaign, and asks for their
help in finishing the job via a second term.
According to the report, audio from a recent speech is aired, listing
educational and health items that Obama promises to protect rather than
use the same amount of cash to provide a tax cut for wealthy
individuals.
CNN noted that 95% of African American voters went for Obama in 2008,
comprising 13% of all votes cast. Obama figures to get a high
percentage support from this demographic again – the trick will be
getting them to show up and vote.
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