Raising the Demo

Talk radio hosts and programmers should avoid the temptation to narrow their “target demo” to a number, says consultant Holland Cooke.  “Recently published Nielsen data affirms what you may have suspected all along: The vaunted 25-54 demo is malarkey.  Although only 5% of ad dollars are aimed at ‘em, 35-64 accounts for half of product purchases.”

Cooke writes that the key to making the sales department happy is cutting through the clutter and being “remarkable” to people who have children, of any age, still living at home.

Read Holland Cooke’s piece: http://kirktanter.blogspot.com/2012/07/your-target-demographic-not-number.html