November PPMs Generally Good to Talk Radio.
Story by Talkers Magazine
You can call it the “election bounce” if you like but some of the news/talk stations that did well in Arbitron’s November 2012 PPMs were ramping up in October and before.
Plus, the fall has traditionally been a good ratings period for news/talk whether there’s an election or not.
Of course, Hurricane Sandy played a major factor in for stations in the New York and Middlesex-Somerset-Union markets.
Some of the stations worth noting include CBS Radio’s New York all newsers WCBS and WINS which jumped from a 3.8 to a 5.3 and a 4.0 to a 4.8, respectively.
Clear Channel’s Los Angeles talk juggernaut KFI continues to thrive inching up to a 5.3 from a 5.1 the month prior.
Cumulus Media’s Chicago news/talker WLS bounced back up to a 4.1 after posting a 3.7 in October.
Likewise in Dallas-Fort Worth for Cumulus as WBAP-AM/FM pops up a half share to a 3.9.
Clear Channel’s KTRH, Houston rose from a 3.4 in October to a 4.1 in November.
In Washington, DC Cumulus’ WMAL-AM/FM jumped from a 3.4 to a 4.2.
In Philadelphia, Merlin Media’s WWIQ hopped from 2.7 in October to a 3.6 in November.
Cox Media’s WSB, Atlanta – which has been maintaining healthy numbers in the PPM for some time – vaults from a 6.8 to an 8.3 this month.
Cumulus’ Detroit talker WJR rose more than a full share from a 4.8 to a 5.9.
Public radio outlet KUOW, Seattle claimed the top spot in the November PPMs with a 5.5 share.
Clear Channel’s KFYI, Phoenix went up a full share from a 4.9 to a 5.9.
Mixed results in Baltimore as Hearst’s WBAL fell from a 5.7 to a 5.0 while WCBM rose from a 3.0 to a 3.8 share.
Good news for pubcaster KOPB, Portland which went from a 5.3 to a 6.2 while Alpha Broadcasting’s KXL jumped from a 4.8 to a 5.5 share.
Clear Channel’s WPGB, Pittsburgh leaped a full share from a 6.9 to a 7.9 share while its Sacramento sister KFBK also enjoyed a significant rise from a 5.6 to a 6.8 share.
In the New Jersey market of Middlesex-Somerset-Union, Townsquare Media’s New Jersey 101.5 (WKXW, Trenton) posted an outstanding 8.6 – up from a 6.2 in October – with help, no doubt, from Hurricane Sandy.
- Link to ratings from Radio-Info: http://www.radioinfo.com/2012/11/28/november-2012-ratings-overview-markets-1-6/
You can call it the “election bounce” if you like but some of the news/talk stations that did well in Arbitron’s November 2012 PPMs were ramping up in October and before. Plus, the fall has traditionally been a good ratings period for news/talk whether there’s an election or not.
Of course, Hurricane Sandy played a major factor in for stations in the New York and Middlesex-Somerset-Union markets.
Some of the stations worth noting include CBS Radio’s New York all newsers WCBS and WINS which jumped from a 3.8 to a 5.3 and a 4.0 to a 4.8, respectively.
Clear Channel’s Los Angeles talk juggernaut KFI continues to thrive inching up to a 5.3 from a 5.1 the month prior.
Cumulus Media’s Chicago news/talker WLS bounced back up to a 4.1 after posting a 3.7 in October.
Likewise in Dallas-Fort Worth for Cumulus as WBAP-AM/FM pops up a half share to a 3.9.
Clear Channel’s KTRH, Houston rose from a 3.4 in October to a 4.1 in November.
In Washington, DC Cumulus’ WMAL-AM/FM jumped from a 3.4 to a 4.2.
In Philadelphia, Merlin Media’s WWIQ hopped from 2.7 in October to a 3.6 in November.
Cox Media’s WSB, Atlanta – which has been maintaining healthy numbers in the PPM for some time – vaults from a 6.8 to an 8.3 this month.
Cumulus’ Detroit talker WJR rose more than a full share from a 4.8 to a 5.9.
Public radio outlet KUOW, Seattle claimed the top spot in the November PPMs with a 5.5 share.
Clear Channel’s KFYI, Phoenix went up a full share from a 4.9 to a 5.9.
Mixed results in Baltimore as Hearst’s WBAL fell from a 5.7 to a 5.0 while WCBM rose from a 3.0 to a 3.8 share.
Good news for pubcaster KOPB, Portland which went from a 5.3 to a 6.2 while Alpha Broadcasting’s KXL jumped from a 4.8 to a 5.5 share.
Clear Channel’s WPGB, Pittsburgh leaped a full share from a 6.9 to a 7.9 share while its Sacramento sister KFBK also enjoyed a significant rise from a 5.6 to a 6.8 share.
In the New Jersey market of Middlesex-Somerset-Union, Townsquare Media’s New Jersey 101.5 (WKXW, Trenton) posted an outstanding 8.6 – up from a 6.2 in October – with help, no doubt, from Hurricane Sandy.
posted by Kirk Tanter at
11/30/2012 12:03:00 pm
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