MSNBC’s Ed Schultz to Move to Weekend Slot

Story by Talkers Magazine

News/talk personality Ed Schultz announced at the end of his Wednesday evening program that he will be vacating the 8:00 pm ET time slot on MSNBC to begin hosting a two-hour weekend program on both Saturday and Sunday – from 5:00 pm to 7:00 pm beginning in April. Saying it is “a big opportunity for ‘The Ed Show’ and my brand.” Schultz said on the air that the five-nights-per-week gig isn’t for him and he’s looking forward to more time to prepare stories.

He told viewers, “I raised my hand for this assignment for a number of personal and professional reasons…My fight on ‘The Ed Show’ has been for the workers and the middle class. This new time slot will give me the opportunity to produce and focus on stories that I care about and are important to American families and American workers.” MSNBC offered a congratulatory statement from Phil Griffin but is not announcing just yet who will take over the slot leading into the channel’s prime time star, Rachel Maddow.

Schultz’s program has performed well for the network.

On Tuesday, March 12, for example, Schultz came in second to Fox News Channel’s Bill O’Reilly but beat CNN’s Anderson Cooper in most demographics (in Persons 25-54 Schultz grabbed 195,000 to Cooper’s 170,000, according to TVByTheNumbers.com). Schultz also fared better than his lead-in, Chris Matthews.

Schultz continues to host his nationally syndicated talk radio program.