Hubbard is TOP of the heap in DC Radio Revenues

Source: BIA/Kelsey
Written by Suzanne Ackley

Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken down by owner in the pie chart above.

Hubbard's radio stations, including WTOP and WFED, were responsible for nearly a quarter of the radio revenue in the market - 24.6%. iHeartMedia's stations, including WIHT, WWDC, WASH, WMZQ, and WBIG, trailed in second place with 19.7%. CBS, with WJFK-FM/AM, WPGC, WLZL, WIAD, and WNEW, was third with 16.4%. Radio One. including WKYS, WMMJ, WPRS, WOL and WYCB, placed fourth with 10.1%. Cumulus, with WMAL and WRQX, was fifth with 5.5%. Red Zebra, including WTEM and WSPZ, was sixth with 4.8%. "This year's list of top 10 highest revenue radio stations in the US for 2015 hasn't been released yet, but I can say that Hubbard's WTOP is once again somewhere in the top 10 despite Washington DC being the 7th ranked market nationwide," writes Suzanne Ackley of the Chantilly-based financial firm.....


This year’s list of top 10 highest revenue radio stations in the U.S. for 2015 hasn’t been released yet, but I can say that Hubbard’s WTOP is once again somewhere in the Top 10 despite Washington, DC being the 7th ranked market nationwide.