Is Community Service A Part Of Urban Radio?

Georgia's 6th District

Story by Urban Insite

Urban Insite received some emails yesterday with regards to the local 6th District special election in Georgia, and lack of radio talk to the community.

The email’s sender claimed some local Black stations didn’t know a very important and special election was being held.

Music is important, but there are times when the music becomes second for that day.

Yesterday was a prime example of when music falls back. Public Service for the Black community should be a small part of what Black radio is about. Not discussing the most expensive House race in history, however, is not serving the community.

Black radio is better than this, and it needs to change. Making good radio and reaping the benefits of better ratings has something in common — they exceed the local listener’s expectations.

Winning programmers grasp the moment every day with a strategy for success. Connecting locally is part of that formula.

What do you think? Email us: webmaster@urbaninsite.com.