A real deal on Black Friday by the NAACP

Friend—

This Black Friday, I can’t offer you 40% off or buy one, get one free.

What I can offer you is the chance to help lead the charge to make sure every American gets a fair deal when it comes to equality and opportunity.

I can offer you the chance to take a stand and be a part of a history-making movement by joining the NAACP today, if you’re not already a member.

In the current civil rights climate in America, there are those who want to keep moving forward in making our democracy one that works for all people, and those who want to push us back to the days of Jim Crow.

Recently, we’ve seen a dramatic rise in discriminatory policies that threaten the civil rights advancements won by generations of freedom fighters. Racist and hate-filled rhetoric is becoming the new normal.

As the nation’s foremost civil rights organization, the NAACP remains uniquely positioned to lead the national discourse on combating the spread of the politics of hate and fight back against policies and practices that harm marginalized communities. By becoming an NAACP member today, you can help to widen the reach of our efforts.

Stand firmly in the company of others who are fighting for justice and equality at this critical time.

Join the NAACP now and mobilize your friends and family to do the same. https://naacp.org/become-a-member/

Fighting Forward,

Derrick Johnson
@DerrickNAACP
President and CEO
NAACP