Radio Listening Habits Are Changing

The changing times of radio listening are happening right now. Overall every day usage of radio is changing. Younger people have simply left radio for other music sources they see as fresh and new. Millennials think radio plays the same five songs over and over, and that could be the fault of radio itself.

Millennials think there are way too many commercials on radio, and too much talk. Most are moving on to Pandora, iTunes, Spotify, Youtube and the Internet for music. In the report it was noted that they like the variety of online listening.

The recent survey says Classic hits and Classic Rock will be the last two viable radio formats around programming to old white guys.

If you review the latest diary ratings and PPM markets, older formats are scoring high. Something to think about.