Zion Williamson being sued for $100 million by marketing company that says he broke contract

Story by Yahoo Sports
Written by Chris Cwik

On the eve of the NBA draft, probable No. 1 overall pick Zion Williamson got some unfortunate news. Williamson is being sued for $100 million by a marketing company that says Williamson broke his contract, according to the Associated Press.

This continues a back and forth between Williamson, Creative Artists Agency (CAA) and Prime Sports Marketing LLC. Shortly after Williamson declared for the NBA draft, he signed a marketing deal with Prime Sports. Williamson was supposed to remain with the company for five years. Instead, he left the company less than a month later to sign with CAA.

Prime Sports threatened to sue, prompting Williamson to take action first. The 18-year-old Williamson sued Prime Sports, arguing its contract was unlawful in North Carolina.

In response to that lawsuit, Prime Sports filed a suit against Williamson and CAA for $100 million. Prime Sports is arguing Williamson broke his contract, and that CAA interfered in the process.

Williamson, who starred at Duke, is expected to be picked No. 1 overall by the New Orleans Pelicans on Thursday.

Given the hype surrounding Williamson — Popeyes is selling an 82-inch box of food to celebrate Williamson being drafted — there’s a lot of money at stake for whatever firm ends up with his marketing rights.