Talk troubles: Ratings drop in PPM.

story by Inside Radio, statistics from Arbitron Ratings service

EXCLUSIVE: The average talk or news/talk station tumbled from a 4.6 (12+) AQH share in its four final diary surveys to an April-July PPM share of 4.0 — a 13% drop according to a new ratings analysis by Inside Radio. It’s causing talk outlets to rethink long-held beliefs of how to program their stations.