How to survive in talk? Michael Harrison says it takes "a helluva lot of talent"

story by Radio-Info

The Talkers Magazine publisher says today, “everyone’s in show business and the media has become democratized.” He advises today’s on-air talent to “dig down deep” and give the audience only their very best.

Harrison (pictured right) presented his annual “State of Talk Radio” remarks at the NAB/RAB Radio Show in Washington, D.C. and here are two of his ten principles – #10, Pop culture rules (“Lady Gaga could become president; the president is a rock star”). And #7, Qualitative is the new quantitative (“you could make a fortune with a small audience and lose your shirt with the big audience”).

Harrison says the Internet is producing a “giant change in humanity” and that radio “has to provide the best programming in the world and do so exclusively. If it doesn’t, it will lose to the new media.”