It’s the End of KGO San Francisco as We Know It

Story by Talkers Magazine http://kirktanter.blogspot.com/2011/11/st-p-strategy.html

Since KGO, San Francisco has changed very little over the past 20 years, any change to the legendary Cumulus-owned station would seem monumental. That’s why the dismissal of KGO talk hosts Gil Gross, Gene Burns, Ray Taliaferro and John Rothmann as the station morphs into a news-intensive station is so shocking to an industry that’s seen plenty of change lately.

KGO director of news and programming Paul Hosley tells the San Francisco Chronicle, “What we are doing is adding a tremendous amount of news content to KGO.” Mid-morning talk host Ronn Owens is not part of this wave of change and, according to 415 Media editor Rich Lieberman, he has a “personal services” contract with the station that runs through January of 2013.

The Chronicle reports a KGO insider said that KGO has “lost its way” and hopes to reinvigorate itself with a news-driven format. The station’s positioning statement changes from “Newstalk 810” to “KGO 810 – the Bay Area News and Information Station.”

KGO’s dominance in the ratings began to fade with the arrival of Arbitron’s PPM in the San Francisco market – a sign that a station with KGO’s rich heritage and special place in the hearts of San Francisco radio listeners benefitted from the diary method.

The changes at KGO began with the exit of longtime operations director Jack Swanson in October. It would be easy to dismiss Cumulus’ moves as being budget related, but all-news can be an expensive format to operate and KGO will be competing with CBS Radio’s KCBS-AM/FM on that front. http://kirktanter.blogspot.com/2011/11/st-p-strategy.html