2012-08-10

The reason behind CHR's surging summer ratings

Briefing by Inside Radio

Scores of CHR stations are breaking ratings records this summer in PPM markets from Austin to Boston. While the format has long relied on big cumes to drive ratings, it’s typically come up short on P1 listeners. 

But new data analyzed by Arbitron suggests many CHR stations that grew their share this summer did so by converting casual listeners into P1s.

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