Briefing by Inside Radio
Scores of CHR stations are breaking ratings records this
summer in PPM markets from Austin to Boston. While the format has long relied on
big cumes to drive ratings, it’s typically come up short on P1 listeners.
But
new data analyzed by Arbitron suggests many CHR stations that grew their share
this summer did so by converting casual listeners into P1s.
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home