All-News Leader WTOP is 2015’s Radio Station Revenue King.
Story by Inside Radio
Hubbard Radio’s all-news powerhouse WTOP-FM Washington, DC (103.5) reclaimed its position as the nation’s top revenue-producing radio station in 2015, raking in $65 million in billings, according to figures released today by BIA/Kelsey. The top-rated station edged iHeartMedia CHR dynasty KIIS-FM Los Angeles (102.7), which retuned to No. 2 on the 2015 tally with $64.7 million.
WTOP-FM ranked as the nation’s top billing station for four consecutive years (2010-13) until 2014 when KIIS-FM stole its crown.
Apart from WTOP-FM, the rest of the top 10 is split between stations owned by iHeartMedia, which captured half of that list, and CBS Radio, which bagged four positions. News and news/talk wrestled half of the top 10 slots, followed by CHR with two. The remainder were sports, hot AC and AC.
In addition to KIIS-FM at No. 2, iHeart CHR sister “Z100” WHTZ New York ranked third with $48.8 million in revenue. It was followed by CBS Radio sports “The Fan” WFAN-FM New York (101.9) in fourth place with $47 million and New York sister station “NewsRadio 880” WCBS in fifth with $45 million.
Rounding out the top 10 are CBS Radio’s “News Radio 780” WBBM Chicago (sixth, with $43.8 million), iHeart hot AC “104.3 My FM” KBIG Los Angeles (seventh, with $43.6 million), sister AC “106.7 Lite FM” WLTW New York (eighth, $40 million), CBS Radio news WINS New York (ninth, $39.5 million) and iHeart news/talk KFI Los Angeles (tenth, $37.8 million).
WFAN posted the year’s biggest gain, jumping from $41 million in 2014 (when it ranked eighth) to $47 million in 2015 to finish fourth. News WBBM registered the second largest move, from $39.2 million in 2014 (tenth) to $43.8 million in 2015 (sixth). WTOP billed $1.5 million more in 2015 while KBIG added $700,000 in top-line growth.
CBS Radio alternative icon KROQ-FM Los Angeles fell off the list, while KFI was new to the 2015 tally.
Following is the official list, as reported in the first quarter edition of BIA/Kelsey’s 2016 Investing In Radio® Market Report.
1. WTOP-FM (News), Washington, DC, Hubbard Radio, LLC: $65 million
2. KIIS-FM (CHR), Los Angeles, CA, iHeartMedia: $64.7 million
3. WHTZ-FM (CHR), New York, NY, iHeartMedia: $48.8 million
4. WFAN-FM (Sports/Talk), New York, NY, CBS Radio: $47 million
5. WCBS-AM (News), New York, NY, CBS Radio: $45 million
6. WBBM-AM (News), Chicago, IL, CBS Radio: $43.8 million
7. KBIG-FM (Hot AC), Los Angeles, CA, iHeartMedia: $43.6 million
8. WLTW-FM (Lite AC), New York, NY, iHeartMedia: $40 million
9. WINS-AM (News), New York, NY, CBS Radio: $39.5 million
10. KFI-AM (News/Talk), Los Angeles, CA, iHeartMedia, $37.8 million
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