Bill O’Reilly Returns To Radio With 15-Minute Daily Feature.

Story by Inside Radio

A decade after he left radio to take on a larger role at Fox News Channel, Bill O’Reilly is returning to the airwaves. Unlike the long form daypart show he hosted for six years, the controversial conservative host is taking the short-form route with “The O’Reilly Update,” a 15-minute daily radio program launching April 29 at 11:30am.

A program description from syndicator Key Networks say the feature “cuts through the anonymous sources and phony stories dominating today’s news cycle and brings O’Reilly’s trademark ‘no spin’ analysis.”

Key Networks is part of barter-based radio vendor Sun & Fun Media, which offers stations a variety of promotion, marketing and sales products and services. Rob Koblasz is CEO and Dennis Green is chief revenue officer.

“More than ever before, Americans need accurate information and honest news analysis in order to make intelligent decisions,” O’Reilly said in the announcement. “It is all about protecting yourself and your family. “The daily ‘O’Reilly Update’ will arm you with facts, and provide opinion based on those facts.” The 15-minute feature includes network ads with two minutes of local avails.

O’Reilly’s original “Radio Factor” ended its six year run in February 2009. Then Fox News Channel’s top-rated host, O’Reilly had just signed a new four-year $40 million contract to remain at the cable network for several more years and no longer had time for the three-hour Westwood One-syndicated radio show, which aired on 300 stations. “My duties at Fox are expanding, I just can’t work 60 hours a week,” he told the Washington Post in late 2008. But in April 2017, after 21 years as the face of Fox News, O’Reilly was fired. The move came two weeks after revelations that 5 women were paid millions in settlements after claims of sexual harassment.

Dennis Green, who handled affiliate sales for O’Reilly’s first radio show, is now in charge of clearing his new daily feature. “On the Mount Rushmore of spoken word talent you must include Bill O’Reilly,” Green said. “It’s an honor to bring Bill back to radio to deliver appointment listening and revenue opportunities for affiliate stations in a unique format.”